If you’re reading this, you don’t just want “$97 vs $297 vs $497.”
You want the real answer: which GoHighLevel plan fits your business in 2026, what it actually costs after emails/SMS/phone usage, and whether you should hire a Go High Level expert autoesta / GoHighLevel consultant (and what freelancers + agencies typically charge).

This guide is written for business owners, clinics, coaches, agencies, and founders who want clarity—and want to avoid paying for the wrong plan for 6 months.

Brand note: If you want this done-for-you, Autoesta provides complete setup + optimization as a Go High Level expert team (CRM, pipelines, automations, onboarding, tracking, landing pages).

and FREE Consultation first time.

GoHighLevel Pricing (2026): The 3 Core Plans

According to HighLevel’s official pricing page, the three main plans are: Starter ($97/month), Unlimited ($297/month), and Agency Pro ($497/month). GoHighLevel

Quick view (best for 90% people)

$497/mo (Agency Pro) → serious agency scale + SaaS Mode + rebilling control/markup

$97/mo (Starter) → single business (or testing)

$297/mo (Unlimited) → agencies or multiple locations / multiple client accounts

Important: Your base plan is not the full cost. GoHighLevel also uses a wallet-based usage model for communication (SMS/email/phone, etc.)—so usage can increase monthly cost. HighLevel Support Portal

The “Real Cost” of GoHighLevel in 2026 (What People Don’t Calculate)

Most people compare only plan price and forget:

1. SMS usage (reminders, follow-ups, missed-call text-back)
2. Email sending (nurture, newsletters, campaigns)
3. Phone calls + tracking numbers (if you use calling)
4. Deliverability + compliance work (setup time, not just cost)
5. Your own time (the most expensive part)

HighLevel explains their wallet approach: you’re charged based on what you use, not bundles.

Which Plan You Need (Decision Framework)

Choose Starter ($97/mo) if:

• You are a single business owner (1 brand, 1 team)
• You want CRM + funnels + workflows + calendar in one place
• You are still validating your offer and don’t need client accounts

Officially, Starter includes CRM basics, workflows, campaigns, calendars, etc. GoHighLevel+1

Choose Unlimited ($297/mo) if:

• You have multiple businesses/locations OR you run an agency
• You need unlimited sub-accounts
• You want white-label desktop branding

This is the “real agency plan” for most service businesses scaling delivery. GoHighLevel+1

Choose Agency Pro ($497/mo) if:

• You want to sell GoHighLevel as your own SaaS
• You need SaaS Mode
• You want rebilling markup control + advanced features

HighLevel lists Agency Pro at $497/mo and includes SaaS mode and rebilling with markup control.

“Hidden Costs” (Not a scam—just reality)

These aren’t “bad,” but you must plan for them:

1. Usage costs for SMS/Email/Phone
   HighLevel uses a wallet model based on usage.
2. Setup time (funnels, calendars, pipelines, automations)
   Buying the tool is easy. Building a system that actually converts is the work.
3. Ongoing optimization
   A CRM setup is not “one time.” Most teams improve conversion after they see data.

Hiring a GoHighLevel Expert in 2026: Freelancer vs Agency Pricing

Now the real question:
Should you hire a freelancer, or a big agency like Autoesta / a specialized team?

What freelancers typically charge (2026 ranges)

From public marketplace listings and industry references, typical GoHighLevel expert / GoHighLevel consultant pricing looks like:

Freelancers / consultants

• Hourly: often $50–$150/hr depending on skill and region
• Small fixed packages: $99–$299 for basic setups (simple workflows/pages) Upwork+1
• Bigger fixed packages: $250–$1,550+ for full builds, automations, funnels, systems Upwork+1

Budget marketplaces (be careful)

• You’ll see offers like $10–$50 starting prices on gig sites Fiverr.com+1
  This usually covers very basic tasks or low-quality templates—not a conversion-focused system.

What bigger agencies typically charge (realistic)

Agencies don’t just “set up GoHighLevel.” They usually include:

• strategy + messaging
• funnel/landing page
• automation mapping + testing
• deliverability + tracking setup
• reporting, SOPs, training

So the pricing is higher because the deliverable is bigger.

Typical agency ranges (what you’ll see in the market)

• One-time build: ~$1,500 to $10,000+ (depending on complexity and niche)
• Monthly management: ~$500 to $5,000+/mo (depending on support + campaigns)

(These ranges vary widely based on niche, compliance, integrations, and deliverables. If you want, tell me your niche + what you want automated and I’ll map a realistic scope.)

Freelancer vs Agency(Pros & Cons)

Hiring a Freelancer (Pros)

• Cheaper upfront
• Fast for small tasks (fix workflow, build pipeline, calendar, small funnel)
• Good if you already know exactly what you need

Hiring a Freelancer (Cons)

• Single person = single point of failure
• Many freelancers build “workflows” but don’t think about:
  • lead quality
  • conversion copy
  • tracking + reporting
  • long-term maintainability
• If they disappear, your system breaks and you’re stuck

Hiring an Agency (Pros)

• You get a system, not just settings
• Process + documentation + QA
• Better for high stakes: clinics, multi-location, lead gen, paid ads follow-up, sales pipelines
• Can include landing page optimization + CRM + automation as one connected flow

Hiring an Agency (Cons)

• Higher cost
• Some agencies overcomplicate everything (too many steps, messy tagging, hard-to-manage workflows)

Where Autoesta Fits (Best of Both Worlds)

Autoesta has been working with GoHighLevel for the last 4–5 years, helping businesses and agencies build clean, scalable, and conversion-focused CRM systems.

What makes Autoesta different:

• We work like an agency, but think like consultants
• First-time GoHighLevel consultation is completely FREE
• We focus on clarity, simplicity, and long-term usability
• Our goal is not just to “set up” GoHighLevel—but to make sure it actually works for your sales and follow-up

If you’re unsure whether you need a freelancer or an agency, a free consultation with Autoesta helps you decide the right plan, right setup, and right approach—without any pressure.

👉 If you’re interested, contact Autoesta and speak with a GoHighLevel expert / GoHighLevel consultant before making a decision.

What Plan is Best for You? (Use Case Examples)

1) Single business (clinic/coach/local service)

Best plan: Starter $97/mo
When to upgrade: When you need multiple accounts or multiple brands

2) Small agency (5–20 clients)

Best plan: Unlimited $297/mo
Because unlimited sub-accounts makes delivery scalable. GoHighLevel+1

3) White-label SaaS agency

Best plan: Agency Pro $497/mo
Because you need SaaS Mode and rebilling markup control. GoHighLevel+2GoHighLevel+2

Autoesta Recommendation (Simple, Practical)

If you want a clean, high-converting setup:

If you’re a single business:

• Start with $97 plan
• Hire Autoesta as your GoHighLevel consultant for:
  • pipeline + stages
  • calendar + reminders
  • missed-call text back
  • lead follow-up sequences
  • landing page + form capture

If you’re an agency:

• Start with $297 plan
• If you want to resell software, go $497 plan

Official HighLevel plan pricing + what’s included is here. GoHighLevel+1