News

Google stopped showing FAQ rich results. Here is what service businesses should do

FAQ rich results ended on May 7, 2026 and Google removed their documentation on June 15. FAQs still help readers and AI answers; the snippet is gone.

Key takeaways

  • FAQ rich results ended on May 7, 2026; documentation removed June 15, 2026.
  • Keep real FAQs: they help readers and AI answer engines.
  • Existing FAQPage markup does no harm if it matches the visible page.
  • Put key answers under question headings on service pages.

Did Google stop showing FAQ rich results?

Yes. Google deprecated the FAQ rich result, which ended on May 7, 2026, and on June 15, 2026 removed the FAQ rich result documentation because the feature is no longer shown in search results. FAQPage markup no longer produces expandable questions under your listing.

FAQ rich results: the timeline

FAQ rich result timelineTimeline: 2023 limited to government and health sites; May 7, 2026 feature ended; June 15, 2026 documentation removed.2023LimitedGovernment and health sitesMay 7, 2026Feature endedNo FAQ snippets shownJune 15, 2026Docs removedFrom Search CentralNowFAQs for readersAnswer real questions
Source: Google Search documentation updates log.

FAQ rich results had already been limited in 2023 to well-known government and health websites. The 2026 change ended them entirely. The primary source is Google's Search documentation updates log, which lists both the May deprecation and the June removal.

Should you remove FAQs from your website?

No. Keep FAQ sections that answer real questions your customers ask, because they help visitors decide, they help Google understand what the page covers, and AI answer engines read visible question-and-answer text. What changes is the reason: FAQs are now for readers, not for a search snippet.

  • Keep questions that come from real sales calls, emails and reviews.
  • Answer each one directly in the first sentence.
  • Remove padded questions that exist only to repeat keywords.

Should you remove FAQPage schema markup?

You do not need to remove existing FAQPage markup, because valid structured data that matches visible content does no harm, but you should not spend time adding it for a rich result that no longer exists. Put the effort into the visible answers instead.

Google's structured data guidance still applies: markup must describe content that is visible on the page. If your FAQ schema contains questions that are not on the page, remove it.

What should service businesses do instead?

Service businesses should put their most important answers, such as price, timeline, process and who it is for, directly under question headings on their service pages, and support them with real proof such as case studies, screenshots and named sources.

Stop and start

FAQ stop and startTree: stop adding FAQ blocks for snippets, writing thin questions and treating schema as a trick; start answering the main question first, using real customer questions and keeping schema accurate.FAQs after May 2026What changesFAQ for snippetsStopAnswer firstStartThin questionsStopReal questionsStartSchema as a trickStopAccurate schemaStart
FAQs are now for readers and answer engines, not for a snippet.
StopStart
Adding FAQ blocks to every page for the snippetAnswering the page's main question in the first two sentences
Writing 20 thin questionsFive questions from real customer conversations
Treating schema as a ranking trickKeeping schema accurate and matching the visible page

For more on what still works in AI search, read Google's guide to AI search and our AI Overviews click research. Autoesta's own FAQ page follows these rules. More updates are on the news page; questions go to the contact page.

Related: the Search Console Generative AI report, local SEO automation, and how clear service pages feed real bookings in the real estate case study.

Want to see what this would look like in your business?

Book a free 30-minute strategy call. We look at what you run today and tell you what to build first.

Book a Free Strategy Call

Get in touch

Tell us what you want to automate or build.

Send a few lines about your business and what is not working. We reply within one business day with next steps, or book a call if you would rather talk now.

  • Free 30-minute strategy call, no obligation
  • Written plan with scope and price before any build
  • Six months of maintenance included on every build
Alpit Patel
Alpit PatelFounder, Autoesta · HighLevel Certified Admin
Book a Free Strategy Call