Research on lead response, AI agents and automation, traced to the source
Each research page takes numbers that get quoted everywhere and checks them against the original study: who measured it, when, how, and what it does not prove.
n8n vs Zapier pricing in 2026: the plans, and how each one counts a run
n8n Starter at €20 a month for 2,500 executions, Zapier Pro at $19.99 a month for 750 tasks, and a four-action lead flow worked through both models. Checked October 5, 2026.
Read the research →Airtable and Bending Spoons: what the acquisition confirms, and what it does not
Bending Spoons completed its all-cash Airtable acquisition on September 4, 2026. What the SEC filing confirms, what it leaves out, and a checklist for Airtable teams.
Read the research →HighLevel changelog: the eight newest updates, and what they change for a service business
The eight newest HighLevel changelog entries as of October 5, 2026, grouped by what they touch: money, data and snapshots, messaging, and templates.
Read the research →GoHighLevel agency pricing: what agencies actually publish
Setup and support prices from eight providers' own websites, with the date each was checked.
Read the research →Appointment no-show statistics: what the research actually shows
An average no-show rate of about 23%, $196 per missed visit in one VA study, and what text reminders change, traced to the original studies.
Read the research →Robocall and spam text statistics: what the FTC data shows
About 2.6 million Do Not Call complaints in fiscal year 2025 and $470 million lost to text scams in 2024, and what that means for business calls and texts.
Read the research →AI agent adoption statistics: what McKinsey, Stanford and Gartner actually found
Most businesses use AI, few run agents at scale, and Gartner expects over 40% of agent projects to be cancelled. The numbers, traced to the original reports.
Read the research →Speed to lead statistics: what the published research actually shows
Every widely quoted lead-response number, traced back to its original study, with what each one does and does not prove.
Read the research →Our research rules
Every figure links to its original source. We state the year, the sample and the limits. We never estimate or invent a number, and when we publish our own data it will say exactly how it was collected.
Related: news, tools, lead automation and case studies.
Want this applied to your business?
Book a free 30-minute strategy call. We look at what you run today and tell you what to fix first.
