Research on lead response, AI and search, traced to the source
Each research page takes numbers that get quoted everywhere and checks them against the original study: who measured it, when, how, and what it does not prove.
Speed to lead statistics: what the published research actually shows
Every widely quoted lead-response number, traced back to its original study, with what each one does and does not prove.
Read the research →How AI Overviews change clicks: the published studies compared
Pew Research, Ahrefs and Google data on clicks when an AI summary appears, side by side, and what it means for a service business website.
Read the research →Our research rules
Every figure links to its original source. We state the year, the sample and the limits. We never estimate or invent a number, and when we publish our own data it will say exactly how it was collected.
Related: news, tools, lead automation and case studies.
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