How do you migrate from HubSpot to GoHighLevel?
A HubSpot to GoHighLevel migration has two halves. HighLevel's HubSpot Importer moves your contacts, companies, deals, pipelines, custom properties, notes, emails and tasks. Everything that runs, such as workflows, sequences, forms and templates, you rebuild in GoHighLevel. Test it all in a separate sub-account before switching over.
HubSpot to GoHighLevel, in order
The importer changed this job. Before August 13, 2026, the usual route was exporting CSV files from HubSpot and mapping each one into GoHighLevel by hand. HighLevel's changelog entry for the HubSpot Importer (published August 13, 2026, read October 17, 2026) describes a direct connection instead: sign in to HubSpot from GoHighLevel, pick the objects, and the import runs in the background.
That makes the data move the quick part. The work that decides whether leads fall through the gap is the rebuild: the automation, the phone and texting setup, and the forms on your website. This guide covers both halves in the order we run them.
What moves from HubSpot to GoHighLevel with the HubSpot Importer?
HighLevel lists contacts, deals (imported as opportunities), companies, contact, company and deal properties (as custom fields), pipelines and stages, notes, emails, tasks and supported associations. Workflows, sequences, forms, lists, templates and reports are not on that list, so plan to rebuild them.
The HubSpot Importer and the migration, in numbers
| HubSpot item | Moves with the importer? | In GoHighLevel it becomes |
|---|---|---|
| Contacts | Yes | Contacts |
| Companies | Yes | Companies |
| Deals | Yes, with their contacts | Opportunities |
| Pipelines and stages | Yes | Pipelines and stages |
| Contact, company and deal properties | Yes | Custom fields |
| Notes and tasks | Yes | Notes and tasks on the record |
| Emails | Yes, read-only | Email history you can see but not edit |
| Workflows and sequences | Not listed | Rebuild as GoHighLevel workflows |
| Forms and meeting links | Not listed | Rebuild as GoHighLevel forms and calendars |
| Lists | Not listed | Recreate as smart lists or tags |
| Email templates and marketing emails | Not listed | Rebuild as templates |
| Reports and dashboards | Not listed | Rebuild in GoHighLevel reporting |
| Tickets, custom objects, calls, meetings, attachments | Not listed | Plan separately: CSV import, API, or archive |
"Not listed" means HighLevel's changelog does not name it, not that it is impossible to move. For anything outside the list, export it from HubSpot first so you have a copy, then decide whether it needs to live in GoHighLevel at all.
How do you prepare HubSpot before migrating to GoHighLevel?
Clean HubSpot before you import: merge duplicates, archive contacts you will never contact again, delete unused properties, and write down how each pipeline and property maps to GoHighLevel. Then export a full backup from HubSpot. A clean source makes a clean import, and the backup protects you if anything goes wrong.
- Back up. HubSpot's export records article explains the export: you get an email with a download link that expires after 30 days, and CSV avoids the column limits of Excel formats. Download it straight away and store it.
- Remove what you will not use. Old bounced contacts, test records and empty properties all become clutter in GoHighLevel.
- List the properties in use. Only import properties someone uses in a view, a workflow or a report. The importer lets you choose specific properties.
- Map pipelines. Decide whether each HubSpot pipeline stays, merges or is retired, and write the stage names down.
- List every automation. Every workflow, sequence, form and integration that touches HubSpot goes on a rebuild list. This list is the one that prevents lost leads.
A planning matrix for property types helps here. The left column is from HubSpot's property field types article; the right is the closest type in HighLevel's custom fields article. Check how each one landed in your test import before you rely on it.
| HubSpot property type | Closest GoHighLevel custom field | Check after the test import |
|---|---|---|
| Single-line text | Short text (single line) | Length of long values |
| Multi-line text | Long text (multi line) | Line breaks kept |
| Dropdown select, radio select | Dropdown (single) or radio | All option values exist |
| Multiple checkboxes | Checkbox group or dropdown (multiple) | Multi-value records |
| Single checkbox | Checkbox | Yes and no values |
| Date picker; date and time picker | Date picker | Time zone and time of day |
| Number | Number | Decimals and currency |
| Email, URL | Email, URL | Format |
| HubSpot user (owner) | Assigned user | Users exist in GoHighLevel first |
| File | File upload | Whether files came across |
How do you run the HubSpot Importer in GoHighLevel?
In GoHighLevel, open Contacts, Companies or Opportunities, click Import and choose Connect HubSpot. Sign in to HubSpot, select the objects and properties, review the record counts and click Confirm and start import. The import runs in the background, and Import History shows what succeeded, was skipped or failed.
The steps and notes from HighLevel's changelog, with what each note means for your plan:
- Go to Contacts, Companies or Opportunities and click Import.
- Choose Connect HubSpot and sign in to your HubSpot account.
- Select the objects and data to import, review the record counts, and choose specific properties if needed.
- Click Confirm and start import. You can leave the page while it runs.
- Open Import History to see successful, skipped, failed and warning totals, filter by object and status, read the error messages and download the results as a CSV.
| HighLevel's note | What it means for your migration |
|---|---|
| Existing matching records are not overwritten | Import into a clean sub-account. A second import later will not update records that already exist, so freeze HubSpot edits or plan a final import of new records only. |
| Imported HubSpot emails are read-only | History is there to read; replies happen in GoHighLevel from now on. |
| Deals require associated contacts to be imported as opportunities | Import deals together with their contacts, or the deals have nothing to attach to. |
| Test in a new or non-production sub-account first | Run the whole import into a test sub-account, check it, then repeat into the live one. |
What do you have to rebuild after moving from HubSpot to GoHighLevel?
Rebuild every workflow, sequence, form, meeting link, email template, list and report from your HubSpot rebuild list, plus any integration such as Zapier that still points at HubSpot. Treat it as a chance to simplify and drop the workflows nobody uses any more.
| In HubSpot | Rebuild in GoHighLevel as |
|---|---|
| Workflows | Workflows with triggers, conditions and actions |
| Sales sequences | Workflows with wait steps and an exit when the contact replies |
| Forms on your website | GoHighLevel forms, embedded on the same pages |
| Meeting links | Calendars, with reminders and confirmations |
| Active lists | Smart lists and tags |
| Email templates and snippets | Email and text templates |
| Reports and dashboards | Dashboards and the reporting tabs |
| Zaps and other integrations | The same integration pointed at GoHighLevel, or a native connection |
If you are unsure how GoHighLevel's automation pieces fit together, our guide to workflows, triggers and campaigns explains the building blocks, and GoHighLevel integrations covers the options for connecting other tools.
How do you move phone, texting and email from HubSpot without losing leads?
Start the slow tasks first: register your texting number for A2P 10DLC, start porting any numbers you are keeping, and set up a dedicated sending domain for email while the data is still in test. Then switch forms and numbers to GoHighLevel on the same day you switch the team.
- Texting registration. A2P 10DLC approval takes up to about three business days with fast-track, from our own build timelines. Until it is approved, texts from GoHighLevel can be blocked. Our A2P registration guide covers the steps.
- Phone numbers. Porting takes two to four weeks for under 50 numbers and runs in parallel with the build. Forwarding works in the meantime. See keeping your business phone number.
- Email. Authenticate a sending domain (SPF, DKIM and DMARC) before the first campaign, or messages land in spam. Our answer on GoHighLevel emails going to spam covers the setup.
- Parallel running. Keep HubSpot read-only for a week or two after the switch so the team can look things up, and so nothing is lost if a step was missed.
How long does a HubSpot to GoHighLevel migration take?
The data import itself runs in the background while you work. The full migration, including rebuilding automation, registering texting and testing, takes about one to four weeks on our published timelines, depending on how much ran in HubSpot. Number porting can take two to four weeks alongside.
Our published timelines, at the time of writing: a small GoHighLevel setup takes 5 to 7 business days, a medium one 2 to 3 weeks, and a large build with AI agents 3 to 4 weeks. A HubSpot account with many workflows and sequences sits at the larger end, because each one has to be rebuilt and tested. The build timelines answer explains what causes delays, which is usually waiting for logins, approvals and decisions.
How much does a HubSpot to GoHighLevel migration cost?
With Autoesta, a HubSpot to GoHighLevel migration is usually priced as a full GoHighLevel setup, $2,000 to $5,000 at the time of writing, because the automation has to be rebuilt as well as the data moved. A data-only move with a simple pipeline costs less. Six months of maintenance is included.
Your software bill changes too. HubSpot is priced per seat and per hub; GoHighLevel is priced per account, starting at $97 a month at the time of writing. Our GoHighLevel vs HubSpot comparison works through both bills for a small team, and the GoHighLevel pricing page lists the plans.
What goes wrong when migrating from HubSpot to GoHighLevel?
The common failures are duplicates, deals without contacts, owners not mapped, a property imported as the wrong field type, and automation that was never rebuilt. The last one does the most damage, because nothing looks broken: leads simply stop getting their follow-up.
| Problem | Cause | Prevention |
|---|---|---|
| Duplicate contacts | Records already in GoHighLevel are not overwritten; phone numbers in mixed formats | Import into a clean sub-account; standardise phone formats first |
| Deals missing | Contacts not imported with the deals | Import deals and their associated contacts together |
| Records with no owner | Users not created in GoHighLevel before the import | Add every user first, then import |
| Field values wrong or empty | Property type mapped to a different field type | Check the matrix above in the test import |
| Leads with no follow-up | A workflow or sequence left off the rebuild list | List every automation before you start; test each one |
| Form fills still going to HubSpot | Website forms not replaced | Swap every form on switch-over day; submit a test from each |
| Texts blocked after switch-over | A2P 10DLC not approved yet | Register in week one |
If the account is large or the rebuild list is long, our GoHighLevel migration service runs the whole move, and our CRM migration service covers moves to other CRMs.
Questions people ask about HubSpot to GoHighLevel migration
Does GoHighLevel have a HubSpot importer?
Yes, HighLevel added a HubSpot Importer, announced in its changelog on August 13, 2026. You start it from the Import button in Contacts, Companies or Opportunities, connect your HubSpot account, and choose the objects and properties. It replaces most of the manual CSV work that HubSpot migrations used to need.
Can I migrate HubSpot workflows to GoHighLevel?
Not automatically, because workflows and sequences are not on the list of what the HubSpot Importer brings across, so they are rebuilt as GoHighLevel workflows. List every active HubSpot workflow before you start, note its trigger and steps, and decide which ones are still needed. Rebuilding is also a chance to drop the ones nobody uses.
Will my HubSpot email history move to GoHighLevel?
Yes, emails are on the importer's list, and HighLevel says imported HubSpot emails are read-only. Your team can see past conversations on the contact record, but replies and new emails go out from GoHighLevel. Set up your sending domain before the switch so new emails are delivered.
Can I keep using HubSpot during the migration?
Yes, but HighLevel's importer does not overwrite records that already exist, so changes made in HubSpot after your import will not update GoHighLevel on a second run. Freeze HubSpot edits for the final import, or plan to import only new records at the end.
Do HubSpot deal stages move to GoHighLevel?
Yes, pipelines and stages are on the importer's list, and deals arrive as opportunities in those stages. HighLevel notes that deals need their associated contacts imported with them. Review the stage names after the test import, since a migration is a good time to merge stages your team no longer uses.
What about HubSpot tickets and custom objects?
Tickets and custom objects are not on the importer's list, so export them from HubSpot and decide whether they belong in GoHighLevel. HighLevel supports custom objects, which can be filled by CSV import or through the API. If the data feeds another system, an integration may be better; our GoHighLevel API integration page covers that option.
When should I cancel HubSpot after moving to GoHighLevel?
After every workflow is rebuilt and tested, forms and numbers point at GoHighLevel, and the team has worked in it for a week or two. Keep the full HubSpot export saved, since download links expire after 30 days. Check your HubSpot contract term before you cancel, as annual plans may run on.
Related questions and services
- GoHighLevel migration service
- GoHighLevel vs HubSpot: pricing and ROI
- CRM migration
- Transferring a GoHighLevel sub-account to another agency
- GoHighLevel A2P 10DLC registration
- How to set up GoHighLevel properly
Sources and further reading
- HighLevel changelog, Import data directly from HubSpot into HighLevel (published August 13, 2026; objects imported, steps, Import History, notes), read October 17, 2026.
- HighLevel, How to create custom fields (field types), read October 17, 2026.
- HubSpot, Property field types in HubSpot, read October 17, 2026.
- HubSpot, Export your records (download links expire after 30 days, file formats and limits), read October 17, 2026.
HighLevel is still adding to the importer. Check its current help article for the latest list of objects before you plan a migration.
